Design Thinking takes you through various phases; after initial empathising with the target user, you formulate an assumption, based on which you ideate, prototype and finally verify your ideas through test, often the start of a new cycle. In Lean Start-up, phases line up but are more focussed on validation; after ideation, you build an MVP with the purpose of collecting data based on which you can learn about the MVP and indirectly about your initial idea. Actually, both are a way of life; you encounter a challenge, collect information or data to validate the situation and plot steps forward. Makes sense?
in #uidesign and #designthinking – it is #UX that is driving. |
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Any #design or #designthinking project begins with the observation of an anomaly, a small spark of curiosity |
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#empathy is fundamental to #designthinking to gain understanding of the problem you are trying to solve. consult experts, observe thoroughly, immerse yourself in the physical environment. Information discovered determines the next steps. |
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Second phase of the #designthinking process; define the core problem. Not always easy, depending on the amount of information you managed to gather. |
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#designthinking – you can always go back and collect more information if that helps ideation or getting the big picture. #Agile. Iterate. |
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#prototype and #test are fundamental to the #designthinking process. This is how you find out if you understood the challenge, this is how you discover new obstacles or opportunities. |
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#designthinking is a process of continuous learning. Results from the testing phase may reveal insights leading to re-iteration, further Ideation or the creation of complete new ideas and directions. |